Spectacular Homes of Western Canada Book – Flowform Design Group feature

George Verdolaga is part of a new breed of designers who have an international resume of experience, are multi-lingual and travel constantly to keep abreast of trends. Born and raised in thePhilippines, George got his interior design degree inManila. Upon graduating, he felt a big urge to leave the comfort zone of his family and his familiar surroundings and gain experience from leading practitioners in Europe andNorth America.

Starting off with Sawaya andMoroniinMilan, George learned the furniture and retail side of the business. The following year, he went toNew York Cityto work for Dorf Associates, a restaurant design firm doing projects primarily for the Walt Disney company. Returning to thePhilippinesto plan his next move, George worked for Litonjua & Associates, an architecture and interior design firm, before deciding on finally establishing his base inVancouverin 1999. After enrolling with BCIT and working with several residential and commercial design firms in the city George went on his own, establishing Flowform Design Group in 2002.

Since moving toVancouver, he has fallen in love with the city’s slower pace of life. George sees the designer’s role as being threefold: fulfilling the client’s vision (creative), minding deadlines and costs (managerial) and making sure the client is happy throughout the project (psychological). His painstaking attention to the details in each project means that he can only do a small number of projects each year, believing that this is the only way to ensure the highest quality and complete satisfaction on the part of the client. This particular approach has certainly won him growing recognition, as he has been asked by several of his existing clients to come back and do more work.

George feels strongly about constantly seeking new visual and interpersonal experiences to stay fresh. He also believes in the importance of continually expanding his worldview through conversation with people from different cultures and religions. And he says that in order to produce something new, one must study the old. From there, one can analyze how past approaches can solve present-day problems. Citing the beauty and grandeur ofRomeas an example, ancient planners had to turn to the ancient civilization ofGreecefor inspiration.Europe, with its historically and architecturally rich cities, is his favorite destination. Like a sponge, George absorbs everything that his senses can pick up at home and abroad such as music, language, film, pictures and text, which serve as raw material for his design thought process.

For George, the most rewarding part of his profession is being able to help people feel good about their life and themselves by unlocking the potential in their space.




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